In 2022, when hemp-derived THC edibles were unexpectedly legalized in Minnesota, Verist was able to enter the THC market faster and more seamlessly than competitors, establishing the brand as a category leader in an emerging market.

This speed and credibility weren’t accidental. While most brands scrambled. Verist was ready for the challenge—building on the foundation of its existing award-winning CBD brand.

In designing the new THC line, we applied semiotics, behavioral psychology and DTC-to-retail best practices to deliver:


‍Consumer clarity with easily recognizable product features and flavor cues.


‍Partner confidence by using the “MN Family Farm Grown” seal as a trust signal.


‍Regulatory readiness with messaging, packaging and positioning designed for evolving laws.


‍Category impact via a bold launch and distinctive identity.

The result: a swift, credible expansion into THC that delivered measurable market share and long-term growth potential.