Hunt Adkins is a full-service brand communications
and digitally focused advertising agency.
Also we like to ignore the rules of space and time.
Never mind the laws of gravitation, electromagnetism,
thermodynamics—these are easily overcome.
The real challenge? Branding in the digital age, of course.
The conventional wisdom is this: It’s impossibly complicated;
get used to it. The difficulties are woven into the very fabric of
the cosmos. You’d have more luck trying to reverse gravity.
So we did what we always do when presented with
a challenge: We sat down on our ceiling and thought.
Soon we’d figured out a way to step outside the
universe to see all the rickety scaffolding and thin
drywall that’s holding the thing together.
Here’s what we discovered: The speed of light is
just a suggestion, and maintaining a consistent
brand voice on social media is actually possible.
The universe was not amused. “I HAVE DECREED
THAT OPTIMIZING CONSUMER EXPERIENCE
MUST BE IMPOSSIBLY COMPLEX,” it said rather
loudly. “AND QUIT MESSING WITH GRAVITY. IT’S
FREAKING ME OUT.”
