When Iterro Life Sciences wanted to turn their sustainably farmed shrimp into a line of premium pet treats, they partnered with HA to build something truly standout, from the ground up. Together, we created Shrimpley’s: a bold, playful brand with a name that’s clever, memorable and proudly shrimp-forward.

From the start, we leaned into a nautical theme that celebrated the product’s unique protein source. Product names like Shrimp Snaps and Buoy Bites brought personality and differentiation to the treat aisle, while bright, eye-catching packaging helped the brand pop both online and on shelves. To support launch, we designed a user-friendly website as well as a playful social strategy.