NCAA tournament season is full of expert tips for picking a winning bracket—but when it comes to keeping your hair game strong, guidance is sadly lacking.

As the Official Hair Salon of March Madness®, we helped Great Clips® partner with a tournament legend widely admired for his great hair—hall-of-fame coach Jay Wright—to explore the “Wrights & Wrongs” of great hair in March and beyond.

This high-profile consumer-facing campaign included creation of a logo and identity system, two 15-second TV spots filmed on-location with Coach Wright, digital banners, web pages, email and more.