Hayward Pool Products, the global leader in aftermarket pool products (think pumps, filters, heaters) had just rolled out a new brand campaign designed to revolutionize the way their brand was perceived in the marketplace. Next, they needed a unified, integrated way to ensure their sales and marketing teams were speaking the same language to the customer base.

To this end, we developed a custom digital sales enablement tool where Hayward sales and marketing teams could house their sales pitches and materials for every product. Complete with easy-to-navigate, interactive presentations reps could give right from their phones or tablets and a user-friendly CMS that could be easily updated when new products or sales materials rolled out, the Hayward Partner Portal helped the brand ensure a seamless transition through each stage of the sales funnel, saving both sales and marketing teams time and hassle while helping them reach their goals faster.

This custom sales platform project included strategic messaging, UX/UI design, development, launch and sales and CMS training.