To celebrate the re-release of its Skotch Jug, iconic outdoor gear brand Skotch Kooler partnered with vintage resort Camp Wandawega to create a limited-edition green version of the product. Our challenge? Get social media buzzing about the brand collab. Our solution? Throw a kick-ass party.

Hosted in peak fall on Camp Wandawega’s gorgeous grounds in Elkhorn, WI, our Mad for Plaid event brought together social media influencers from across the country for a day of eating, drinking and doing it for the ‘gram—with real results. Influencer content captured during the event caught on, and the Camp Wandawega Jug sold out just hours after launch.

This experiential activation included event coordination, influencer management, identity and design of all event materials, photography and more.