Work.

icon of a medical cross and the title health care
icon of a briefcase and the title finance
icon of two hands shaking and the title B2B
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  • BRAND STRATEGY
  • STRATEGY WORKSHOPS
  • BRAND ARCHITECTURE
  • STRATEGIC MESSAGING
  • BRAND NAMING + NOMENCLATURE
  • CONNECTION PLANNING
  • SEGMENTATION
  • JOURNEY MAPPING
  • PERSONAS
  • MEDIA PLANNING + BUYING
  • ANALYTICS + REPORTING
  • OMNI-CHANNEL MARKET PLANS
  • DIGITAL STRATEGY
  • UX STRATEGY
  • CONTENT MARKETING
  • SEM + SEO
  • BUSINESS GROWTH SOLUTIONS
  • Brand manifesto
  • Naming
  • Brand identity systems
  • Packaging
  • Traditional advertising
  • Broadcast + video
  • Experiential
  • Website design
  • App design
  • Print production
  • Broadcast production
  • Digital + website development
  • Retouching
  • Trafficking
  • Account + project leadership
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Creative of the Day

The “You’re a Lot Luckier Than You Think” campaign was actually created as a secondary audience campaign at about a tenth of the production cost of the primary campaign. Leveraging common interests of the community such as weather, politics and sports to demonstrate shared values and, as a result, consumer understanding, these ads transcended the title of ad and become entertaining quips, jokes, funny stories and unexpected moments of surprise. Since its inception, Hunt Adkins had always believed in doing what was right for the client. And this campaign was it.