Work.

icon of a medical cross and the title health care
icon of a briefcase and the title finance
icon of two hands shaking and the title B2B
icon of a smart phone and the title telecommunications
icon of a pizza and the title food and beverage
  • BRAND STRATEGY
  • STRATEGY WORKSHOPS
  • BRAND ARCHITECTURE
  • STRATEGIC MESSAGING
  • BRAND NAMING + NOMENCLATURE
  • CONNECTION PLANNING
  • SEGMENTATION
  • JOURNEY MAPPING
  • PERSONAS
  • MEDIA PLANNING + BUYING
  • ANALYTICS + REPORTING
  • OMNI-CHANNEL MARKET PLANS
  • DIGITAL STRATEGY
  • UX STRATEGY
  • CONTENT MARKETING
  • SEM + SEO
  • BUSINESS GROWTH SOLUTIONS
  • Brand manifesto
  • Naming
  • Brand identity systems
  • Packaging
  • Traditional advertising
  • Broadcast + video
  • Experiential
  • Website design
  • App design
  • Print production
  • Broadcast production
  • Digital + website development
  • Retouching
  • Trafficking
  • Account + project leadership
Glowing-blue star
Glowing-blue star
Glowing-blue star
Glowing-blue star
Glowing-blue star
Glowing-blue star

Creative of the Day

Nine months after winning the account, Ogilvy launched, in partnership with Miller Lite, the “Grab a Miller. It’s Miller time” campaign. The spots were more mainstream than the brand had produced in previous years, featuring men in hungry search for sports and beer, along with plenty of busty women. It was not well received. Consumers and distributors alike said the characters in the spots were too old, and the new campaign did little to differentiate Miller Lite from other beer brands. As part of the Ogilvy Syndicate of private, independent agencies, Oglivy reached out to Hunt Adkins to address a younger audience within Lite’s target segment. They needed advertising that was distinctly branded and ownable.

We used fun and humor to connect with the younger, hipper consumer, making Miller Lite the hero and strengthening its connection to “Miller time.”