Sever’s Fall Festival began in 1997 with the introduction of the first corn maze in the Midwest (the second in the nation). Since then, Sever’s has continued to introduce new activities and attractions each year, offering something for everyone and making a visit to the Fall Festival a must-do tradition for families across Minnesota and the tristate area.
In fall 2020, COVID-19 presented a number of challenges for the Festival, including capacity limits, attraction logistics and wariness from would-be visitors. Our job was to let the public know that Sever’s was committed to safely and responsibly carrying on the time-honored traditions of the Fall Festival, while offering a worry-free setting for old-fashioned (socially distanced) family fun. The result? A 70% increase in Festival email subscribers, a 30% increase in social followers, a 150% increase in ROAS, several sold-out weekends and, most importantly, safe and happy guests.