legs wearing jeans coming out of the bottom of a old TV from the 80s standing in from of an appliance store sign
1838 1604 Hunt Adkins

HATCRL 04.26.18

Preview of content from this week’s update to the Hunt Adkins Total-Consciousness Reading List FROM BINGE-WATCHING TO CONSUMER INSIGHT Find out how and why using streaming platforms as a key data tool…

Three different people wearing six different outfits each to demonstrate the various identities that one person may have beyond a traditional demographic
3020 1630 Hunt Adkins

A Strategic Planner’s 2018 New Year’s Resolution

Removing (Unnecessary) Demographic Distortion.   Traditional Demographics’ usefulness might not yet be dead—but they no longer need to be a dominant lens for our work. With the New Year we…