Outlook.

Three different people wearing six different outfits each to demonstrate the various identities that one person may have beyond a traditional demographic
3020 1630 Hunt Adkins

A Strategic Planner’s 2018 New Year’s Resolution

Removing (Unnecessary) Demographic Distortion.   Traditional Demographics’ usefulness might not yet be dead—but they no longer need to be a dominant lens for our work. With the New Year we…