Outlook.

quote that says the minute you get too comfortable it's too late in swirling watery typography
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Wisdom Wednesday

Wisdom Wednesday  

legs wearing jeans coming out of the bottom of a old TV from the 80s standing in from of an appliance store sign
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HATCRL 04.26.18

Preview of content from this week’s update to the Hunt Adkins Total-Consciousness Reading List FROM BINGE-WATCHING TO CONSUMER INSIGHT Find out how and why using streaming platforms as a key data tool…

Three different people wearing six different outfits each to demonstrate the various identities that one person may have beyond a traditional demographic
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A Strategic Planner’s 2018 New Year’s Resolution

Removing (Unnecessary) Demographic Distortion.   Traditional Demographics’ usefulness might not yet be dead—but they no longer need to be a dominant lens for our work. With the New Year we…