Outlook.

A nighttime image of a white billboard with "In Design We Trust" written on it in bold, black text. Bokeh circles from the streetlights surround the billboard.
4000 2667 Hunt Adkins

HATCRL 04.26.19

➡️This week’s cheat sheet to total-consciousness FORGET ANTS, MAKE ART Artist Mike Papadakis uses mirrors, lenses and sunlight to make his mark. Brilliant – but he should start using sunscreen.…

woman conducting music in front of a wall of neon light instrument art
1920 1280 Hunt Adkins

Sonic branding in a multi-platform world

‘Stop, hey, what’s that sound…?’ Could you be ignoring the sound of branding success? From a consumer—or even branding—perspective, Intel, Coca-Cola and HBO might seem to have little in common—aside…

Multicolored yarn textures repeated in a circle to form a kaleidoscope design.
1986 792 Hunt Adkins

HATCRL 03.28.19

✨ You are what you read. ✨ A CRAFTY WAY TO GO GREEN Etsy is becoming the first major online retailer to offset 100% of shipping-related carbon emissions. CRISPR The…

1920 1517 Hunt Adkins

Better Together

A case for the modern in-house agency to work with external agencies instead of forgetting about them.   Unless you’re still conducting three-martini lunches, asking your agency to bring their…

An illuminated black and white hallway with blue and pink dots dispersed across the image.
1612 790 Hunt Adkins

HATCRL 02.27.19

🌎 It would take you 60,000 years to read every book in the world. LYFT TAKES BUSINESS TO A WHOLE(SOME) NEW LEVEL Already championing population health by partnering with providers…

2372 1952 Hunt Adkins

The Rewards (and Risks) of Influence

Influencer Marketing is a hot marketing topic. While PR/Communication departments may have once been responsible for this medium, it’s now trending toward the duties of advertising/media teams. And nearly 40%…

psychedelic street art with a large eye and woman's face in a rainbow of colors
1754 1206 Hunt Adkins

HATCRL 01.30.19

🐙 An octopus has nine brains. You are not an octopus. 2069 Bionic brains. Robots. Cutting-edge efforts to blunt the effects of climate change. The future of health care, and tech,…

854 356 Hunt Adkins

The Potency of Purpose

Authenticity cannot be manufactured. Purpose requires the potency of an emotionally resonant truth. Authenticity cannot be conveniently manufactured by a marketing brief. And authenticity is what consumers today require in…

silhouette of young woman standing in a hallway lit with neon pink lighting
2500 1285 Hunt Adkins

HATCRL 12.21.18

💥Protip: Don’t be a dummy, read this week’s total-consciousness reading list. TAKE THE PRESSURE OFF Neuroscience says listening to this song reduces anxiety by up to 65 percent. ROBOT DRAWN…