Outlook.

An image of an astronaut on the moon with planets and the Milky Way behind them. In the reflection of their helmet, you can see a multicolored planetary surface and another astronaut being carried away by rainbow balloons.
1663 1575 Hunt Adkins

HATCRL 07.26.19

🚀We have liftoff. DESIGNING FOR THE NON-DESIGNER Exactly how many choices should designers provide to clients and consumers? STRATEGIC READS Must-read books for strategists, and the strategically-minded, at every level…

Two reflected images of a mountain with data graphics superimposed over them.
1695 2091 Hunt Adkins

HATCRL 06.20.19

👋Hey! DIGITAL PSYCHOLOGY Use this free library of psychological principles and examples to inspire better digital experiences and foster stronger connections with users. FUTURE OF FILM Hollywood is using AI…

Man folding his hands and looking upwards. His head is distorted from the forehead up.
934 1132 Hunt Adkins

HATCRL 05.23.19

👍Favs from this week’s reading list. LIFE WITHOUT LIKES? In an attempt to shift user focus from the response to the content itself, Instagram is considering hiding “likes” from followers.…

retro radio mic illustration with sound bolts coming out of it
1920 1081 Hunt Adkins

In “Pod” We Trust

Imagine it’s 2009. “The Twilight Saga: New Moon” is #1 on the iTunes Charts. Mark Maron’s terrestrial radio show is cancelled and he joins the world of audioblogging, known to…

A nighttime image of a white billboard with "In Design We Trust" written on it in bold, black text. Bokeh circles from the streetlights surround the billboard.
4000 2667 Hunt Adkins

HATCRL 04.26.19

➡️This week’s cheat sheet to total-consciousness FORGET ANTS, MAKE ART Artist Mike Papadakis uses mirrors, lenses and sunlight to make his mark. Brilliant – but he should start using sunscreen.…

woman conducting music in front of a wall of neon light instrument art
1920 1280 Hunt Adkins

Sonic branding in a multi-platform world

‘Stop, hey, what’s that sound…?’ Could you be ignoring the sound of branding success? From a consumer—or even branding—perspective, Intel, Coca-Cola and HBO might seem to have little in common—aside…

Multicolored yarn textures repeated in a circle to form a kaleidoscope design.
1986 792 Hunt Adkins

HATCRL 03.28.19

✨ You are what you read. ✨ A CRAFTY WAY TO GO GREEN Etsy is becoming the first major online retailer to offset 100% of shipping-related carbon emissions. CRISPR The…

1920 1517 Hunt Adkins

Better Together

A case for the modern in-house agency to work with external agencies instead of forgetting about them.   Unless you’re still conducting three-martini lunches, asking your agency to bring their…

An illuminated black and white hallway with blue and pink dots dispersed across the image.
1612 790 Hunt Adkins

HATCRL 02.27.19

🌎 It would take you 60,000 years to read every book in the world. LYFT TAKES BUSINESS TO A WHOLE(SOME) NEW LEVEL Already championing population health by partnering with providers…