Outlook.

randall flag the man in black from Stephen Kings The Stand with a sinister smile
1920 1076 Hunt Adkins

Techlash 2020

Has adtech transformed modern marketing for good, or will techlash, and consumers’ increasing apathy towards ads make creativity valuable again? Read time: 6.5 minutes Hunt Adkins’ extended holiday break provided…

Man with multicolored background holding aluminum foil to his face.
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HATCRL 01.23.20

🧠Genius is fleeting, skill has staying power. SOAPBOTTLE A brilliant way to get rid of plastic shampoo containers. UNNECESSARY INVENTIONS Perhaps the best illustration of how social media impacts the way we…

Girl standing on digital screen with lines projected on it.
3072 1593 Hunt Adkins

HATCRL 11.26.19

➡️Get ahead of the (machine platform) crowd. WEB CODE ART Discover a painting coded for Chrome using CSS (Cascading Style Sheets). MACHINE PLATFORM CROWD Andrew McAfee and Erik Brynjolfsson explore…

Blue and green duotone, close-up image of bees in their hive.
3067 3897 Hunt Adkins

HATCRL 10.29.19

🛍️One-stop information shop. RETAIL 2025 Peel back the misconceptions behind retail bankruptcies and store closings and proffer where the next gen of retail is headed with this report from CCIM Institute. LOCATION-BASED…

Image of a guitar on a stand, offset into red, blue, and green color pathways.
3184 2362 Hunt Adkins

HATCRL 09.26.19

🤡Knowledge laughs in the face of fear. REKOGNITION Amazon’s facial recognition service can now detect fear. Scared yet? URBAN NUDGES Check out how urban nudges help change behaviors in small…

retro radio mic illustration with sound bolts coming out of it
1920 1081 Hunt Adkins

In “Pod” We Trust

Imagine it’s 2009. “The Twilight Saga: New Moon” is #1 on the iTunes Charts. Mark Maron’s terrestrial radio show is cancelled and he joins the world of audioblogging, known to…

woman conducting music in front of a wall of neon light instrument art
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Sonic branding in a multi-platform world

‘Stop, hey, what’s that sound…?’ Could you be ignoring the sound of branding success? From a consumer—or even branding—perspective, Intel, Coca-Cola and HBO might seem to have little in common—aside…

1920 1517 Hunt Adkins

Better Together

A case for the modern in-house agency to work with external agencies instead of forgetting about them.   Unless you’re still conducting three-martini lunches, asking your agency to bring their…

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The Rewards (and Risks) of Influence

Influencer Marketing is a hot marketing topic. While PR/Communication departments may have once been responsible for this medium, it’s now trending toward the duties of advertising/media teams. And nearly 40%…