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In “Pod” We Trust

Imagine it’s 2009. “The Twilight Saga: New Moon” is #1 on the iTunes Charts. Mark Maron’s terrestrial radio show is cancelled and he joins the world of audioblogging, known to…

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Sonic branding in a multi-platform world

‘Stop, hey, what’s that sound…?’ Could you be ignoring the sound of branding success? From a consumer—or even branding—perspective, Intel, Coca-Cola and HBO might seem to have little in common—aside…

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Better Together

A case for the modern in-house agency to work with external agencies instead of forgetting about them.   Unless you’re still conducting three-martini lunches, asking your agency to bring their…

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The Rewards (and Risks) of Influence

Influencer Marketing is a hot marketing topic. While PR/Communication departments may have once been responsible for this medium, it’s now trending toward the duties of advertising/media teams. And nearly 40%…

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HATCRL 01.30.19

🐙 An octopus has nine brains. You are not an octopus. 2069 Bionic brains. Robots. Cutting-edge efforts to blunt the effects of climate change. The future of health care, and tech,…

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The Potency of Purpose

Authenticity cannot be manufactured. Purpose requires the potency of an emotionally resonant truth. Authenticity cannot be conveniently manufactured by a marketing brief. And authenticity is what consumers today require in…

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HATCRL 12.21.18

💥Protip: Don’t be a dummy, read this week’s total-consciousness reading list. TAKE THE PRESSURE OFF Neuroscience says listening to this song reduces anxiety by up to 65 percent. ROBOT DRAWN…

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HATCRL 11.19.18

Indulge in more than turkey 🍗 this week with a sneak peak of the latest Hunt Adkins Total-Consciousness Reading List. FIND YOUR HIDDEN TRIBE “The Hidden Tribes of America” report is…

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HATCRL 11.2.18

💫 Unlock your full potential with this week’s Total-Consciousness Reading List WHEN GENIUS IS IN THE GENES Massive Attack has reissued their album “Mezzanine” as DNA-encoded spray paint. Can we finally…