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David Bertozzi – Buzzfeed
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Inside out brand development

The substance in brand purpose The pandemic provided a pause from our usual practices, enabling a period of introspection to take stock of not only how we work, but how…

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The value of a mobile-first design approach.

The mobile vs. desktop discussion continues to be both topical and relevant as we move into the future. Over half of internet traffic in the US comes from our mobile…

inside of a dark black cave viewing the exit that leads to a blue smoke filled black hole
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What role does stock play in your brand ecosystem?

In today’s modern marketing world of high-volume content needs, tight timelines and decreasing production budgets, stock photography and videography has become a ubiquitous tool for brand content creation. Stock has…

The show award pin background patter with title that reads the show that wouldn't die
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The Show 2021 #WinThePin

HA Brings Home 19 Pins and First-Ever Best of Copywriting Award. Last night, advertisers from around the Twin Cities gathered virtually for the 95th annual AdFed awards event: The Show.…

empty hallway lit up with neon blue lighting with a open doorway at end
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Balancing Flexibility with Long-Term Growth

How both agencies and clients can adjust to the “new normal” of strategy and business relationships. A surprise to absolutely nobody, advertising spend in the United States decreased in 2020…

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HATCRL 02.26.21

Invest in your thought leadership today. 📈 WELCOME TO THE CLUBHOUSE With so many visually-driven social media apps, we can finally inundate our ears instead. Meet Clubhouse, the invite-only audio-based…

Minneapolis St Paul Business Journal 40 under 40 honoree Shanna Apitz badge and headshot of shanna
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Apitz receives 40 Under 40 Award

Hunt Adkins President + Chief Creative Officer selected as 40 Under 40 Honoree by the Minneapolis/St. Paul Business Journal. The Minneapolis / St. Paul Business Journal announced this week that…

hand holding a mobile phone with rainbow light effect on a blank screen
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3 Steps to MarTech Success

Modern brands require a marriage of marketing + tech that moves at the speed of business, but often it’s hard to know where to start. Today’s marketplace poses many challenges.…

compilation of screen shots from various brand ads from super bowl fifty five
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Talking Shop: Super Bowl LV

Which brands won and lost SBLV? 🏈 📺 🔥 Patrick Hunt, Hunt Adkins’ CEO, breaks down this year’s ads, halftime and more with Chad Hartman on WCCO Radio.     Want…

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