On top of an increasingly aggressive competitive marketing environment, consumers have plenty of options, and they know it. Demands and expectations are high. Retailers offering speed and personalization are rising above generalized service offerings as user experience increasingly becomes the fulcrum to brand success and a business’s bottom line.
The desire for frictionless, helpful and painless experience expands beyond the day-to-day and into all industries, including health care. Patients are consumers. They want help making decisions, evaluating options, managing conditions and being proactive when it comes to their and their families’ health. And they expect this support on their terms.