There are immortal beings whose job it is to keep the universe functioning. They are the cosmic mechanics.On their union cards is written: “It is my solemn duty to keep the steam-powered machinery of reality turning with predictable clanks and kachunks.”
These cosmic mechanics collect a lot of overtime pay because of all the things that grind in the gears of the universe. Namely: us.
We don’t accept the Status Quo. We’ve been to that planet, and frankly the Status Quoians are smug assholes.
Instead, we peek behind the curtain of space and time to see how things work and how they can work better. We look at the way things have always been done and shake our heads sadly while making dry, witty comments. Face palms are not just figurative to us: palms actually meet face.
We see the fragmentation, the inefficiencies, the needless complexities, the stupid—all the things that get in the way of managing a brand—and toss them into a handy nearby black hole.
We make the entire brand experience frictionless.
All by rejecting that insidious phrase: “But that’s how it’s always been done.”
The universe wants us to fall in line, to accept the Status Quoians as our overlords.
But we will not clank.
We will not kachunk.
Chief Executive Officer
“Play chess while others are playing one-dimensional connect-the-dots.“