INSIGHTS

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Digital Healthcare Advertising: How to Avoid Reflux

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From patient and consumer privacy acts such as HIPAA and CCPR to platforms phasing out third-party cookies from their web browsers, the ecosystem of digital healthcare marketing is exciting, evolving and complex. In…

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No Business Like New Business

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An inside perspective on new business and why it deserves applause. Twenty years ago, I couldn’t say the word ad agency without someone sprightly telling me they’d love to be…

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2020: The Countdown to a Political Throwdown

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With the observance of the Presidents’ Day holiday this week, we examine the evolution of political advertising, what we will see in 2020 and how it affects advertisers. Political advertising…

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Super Bowl LIV Ad Recap

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Which ads were Chiefs (great), 49ers (Good) and Browns (bad)?   Listen to Patrick Hunt discuss this and more with WCCO. Patrick Hunt, President/CEO of Hunt Adkins, joined WCCO Radio’s…

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Techlash 2020

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Has adtech transformed modern marketing for good, or will techlash, and consumers’ increasing apathy towards ads make creativity valuable again?   Read time: 6.5 minutes Hunt Adkins’ extended holiday break…

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In “Pod” We Trust

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Imagine it’s 2009. “The Twilight Saga: New Moon” is #1 on the iTunes Charts. Mark Maron’s terrestrial radio show is cancelled and he joins the world of audioblogging, known to…

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Sonic branding in a multi-platform world

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‘Stop, hey, what’s that sound…?’ Could you be ignoring the sound of branding success? From a consumer—or even branding—perspective, Intel, Coca-Cola and HBO might seem to have little in common—aside…

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Better Together

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A case for the modern in-house agency to work with external agencies instead of forgetting about them.   Unless you’re still conducting three-martini lunches, asking your agency to bring their…

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The Rewards (and Risks) of Influence

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Influencer Marketing is a hot marketing topic. While PR/Communication departments may have once been responsible for this medium, it’s now trending toward the duties of advertising/media teams. And nearly 40%…

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The Potency of Purpose

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Authenticity cannot be manufactured. Purpose requires the potency of an emotionally resonant truth. Authenticity cannot be conveniently manufactured by a marketing brief. And authenticity is what consumers today require in…

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