Lac Courte Oreilles Casino Picks Hunt Adkins

The Lac Courte Oreilles Casino, located in Hayward, Wisconsin, has named Hunt Adkins as their agency of record. The agency will develop work that encompasses strategic planning, brand identity, connection planning and advertising creative.

“Hunt Adkins’ experience in the category, combined with their insight-led strategy and creative process, makes them the perfect partner to leverage the essence of Ojibwe pride and respect as a means of driving service delivery in the future,” said Lee Harden, LCO Casino Chief Executive Officer.

“Transforming brands is at the core of what we do,” added Patrick Hunt, President of Hunt Adkins, a Minneapolis-based advertising agency with experience building casino brands such as Mystic Lake and Prairie Edge. “When brands open up the discussion to cover every facet of their business with us, it allows for truth and creativity to flourish. We look forward to this partnership, where together we can establish the strategic and creative platform to position LCO Casino as a premier guest experience destination in the Midwest.”

LCO Casino + Hunt Adkins

About Lac Courte Oreilles Casino
Located in the heart of the Great Northwoods, LCO Casino, Lodge and Convention Center is a stay-and-play destination in Hayward, Wisconsin. Offering all the amenities and comforts of a Northwoods getaway, the property features gaming—including hundreds of the latest slots, bingo and table games such as blackjack, craps, live poker and roulette—as well as a 75-room hotel and 10,000-square-foot convention center. Discover more at lcocasino.com.





If you live on planet Earth, you are aware that Apple Pay officially launched in market this Monday. What you may not know is that, in tandem with this momentous event, Hunt Adkins resident Apple fanboy and assistant account executive extraordinaire, Joe, volunteered as tribute to take this new Apple Pay world #walletless for 30 days. His mission is simple: Test the following Apple statement through personal experience.

“Paying in stores or within apps has never been easier. Gone are the days of searching for your wallet. The wasted moments finding the right card. Now payments happen with a single touch. Apple Pay will change how you pay with breakthrough contactless payment technology and unique security features built right into the devices you have with you every day.”Apple.com

@WalletlessJoe and his Apple 6 Plus will live without the use of physical credit/debit cards, cash or checks. To ensure we keep him alive and out of jail, he will have access to a credit card for use if an emergency arises. We will also generously allow him his state-issued driver’s license for travel and buying his co-workers drinks at Apple Pay-friendly bars.

Live vicariously through Joe as he documents his trials, tribulations and triumphs in real time. Gain insight. Find truth. Be inspired.

BLOG: walletlessjoe.com
TWITTER: @walletlessjoe
INSTAGRAM: @walletlessjoe



Account Executive wanted. But first a few words on cannibalism: 

Ever wonder why certain giant ad agencies are always hiring? It’s not because they’re always growing. It’s because their employees are being used up. They take a little bit of your talent and sweat and soul at a time until one day there’s nothing left. It’s like in that movie when Chuck Heston screams, “Soylent Green is people!” They’re always hiring because they need to keep feeding the machine. Which brings us to our job: We’re looking for a strategic and a big-picture thinker. Must have budgetary and billing experience, be able to think on your feet about the needs of the client and team, confidently manage on your own, wield a metric ton of interactive experience and, most of all, want to work at a small agency where you can grow and prosper and not be turned into a wafer. If such happiness interests you contact iwantajob@huntadkins.com.



Small-thinking designer wanted.

You are not interested in being a cog or a gear or a dual-mass flywheel in the faceless corporate machine of a giant ad agency. You have a love of color, composition and typography. You’ve mastered all the digital tools but trust your eye and instincts above all else. You want to apply your creativity to anything and everything: Digital, packaging, collateral, identity, print, television, lunar projections, puppetry. You have 2-5 years of experience—enough to know that you will not have your creativity ground into a coal-like substance to be shoveled into the furnace that powers the ambitions of the colossal agencies. You aspire to greater things, so you think small and you contact iwantajob@huntadkins.com.



In search of a copywriter. 

We’re also searching for the Lost City of Atlantis, Bigfoot and the perfect cup of coffee, yet we remain eternally optimistic. Must be able to write, like, uh, you know, good. Yes indeed, we need a copywriter. Conceptual brilliance and a mastery of prose are helpful, as is a general familiarity with pencils and the application of said devices to paper. Bonus points will be awarded to those who have ever visited one of those massive, sunlight-eclipsing agencies and, upon discovering that they treat your talent and sweat and very soul as a line item in a spreadsheet or a means of paying for another golden doorknob in the CFO’s third home, have imagined yourself trapped in some dystopian novel George Orwell might’ve written had he not been too frightened by the subject matter. Ideally you have 2-5 years of experience working at such a place, because we like saving people from despair and certain doom. You will be paid in Spanish doubloons liberated from a sunken pirate ship by the HA submersible craft, somewhere near the Lost City of Atlantis, we’re quite sure. If such life-changing creative freedom and adventure intrigues you contact iwantajob@huntadkins.com.


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