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Ad agencies have all sworn a secret oath never to utter the word “accountability.” That’s right, ACCOUNTABILITY.
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We believe in the power of our ideas; so much so, in fact, that we also believe in being held accountable for those ideas. And nothing demonstrates accountability quite like putting our money on the table.
To wit: we base a significant percentage of our compensation on how well our work helps you meet your goals. We start by identifying your objectives, such as increased sales or improved brand awareness. Then we all agree on the ways to establish benchmarks and to the portion of our compensation that will be based on meeting the objectives. This makes your numbers our numbers. And for once gives actual meaning to the term marketing partner. |